I'm Rhea Soni & I'm a

After spending 4 years in the ad-tech industry, I now identify myself as a chameleon amongst the things mentioned above.

Why? 

Because a copywriter just ensures she speaks in the brand and their TG's language. 

 

But to be a chameleon in the advertising industry means adapting completely to a brand. You temporarily change your personality to match theirs. This allows you to think, speak, and see the world as they do. The goal is simple: to craft something that visually and verbally aligns with the brand while resonating with its target audience.